#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram

MrBeast is a legendary YouTube creator. Please support this podcast by checking out our sponsors: – House of Macadamias : https://houseofmacadamias.com/lex and use code LEX to get 20% off your first order – Eight Sleep : https://www.eightsleep.com/lex to get special savings – BetterHelp : https://betterhelp.com/lex to get 10% off EPISODE LINKS: MrBeast Main Channel: https://youtube.com/@MrBeast MrBeast Reacts: https://youtube.com/@BeastReacts MrBeast Gaming: https://youtube.com/@MrBeastGaming MrBeast Philanthropy: https://youtube.com/@BeastPhilanthropy MrBeast’s TikTok: https://tiktok.com/@mrbeast MrBeast’s Twitter: https://twitter.com/MrBeast MrBeast’s Instagram: https://instagram.com/mrbeast Feastable’s Website: https://feastables.com MrBeast Burger’s Website: https://mrbeastburger.com MrBeast’s Merch: https://shopmrbeast.com PODCAST INFO: Podcast website: https://lexfridman.com/podcast Apple Podcasts: https://apple.co/2lwqZIr Spotify: https://spoti.fi/2nEwCF8 RSS: https://lexfridman.com/feed/podcast/ YouTube Full Episodes: https://youtube.com/lexfridman YouTube Clips: https://youtube.com/lexclips SUPPORT & CONNECT: – Check out the sponsors above, it’s the best way to support this podcast – Support on Patreon: https://www.patreon.com/lexfridman – Twitter: https://twitter.com/lexfridman – Instagram: https://www.instagram.com/lexfridman – LinkedIn: https://www.linkedin.com/in/lexfridman – Facebook: https://www.facebook.com/lexfridman – Medium: https://medium.com/@lexfridman OUTLINE: Here’s the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time. (00:00) – Introduction (06:55) – 1 billion views and 1 billion subscribers (12:41) – Mortality (20:04) – Improving YouTube (22:26) – Twitter (27:14) – Brand deals (30:24) – Audience retention (35:03) – Hiring (42:41) – Talking to the camera (47:42) – Brainstorming (1:00:03) – TikTok (1:09:07) – Advice for beginners (1:13:23) – How to grow on YouTube (1:21:07) – Elon Musk and Twitter (1:22:32) – 10 million dollars vs 10 million subscribers (1:29:50) – Going to Antarctica (1:31:35) – Process of making a video (1:36:11) – Overcoming depression (1:47:15) – Building a business (1:55:10) – MrBeast Burger and Feastables (1:59:15) – Creating video games (2:03:24) – Making billions of dollars (2:05:58) – Money vs Happiness (2:12:46) – Mental health (2:19:24) – Love (2:21:32) – Legacy