024: Words That Sell: Copywriting for Artists with Kimberly Houston

Pictures alone will not sell your art. If you want to sell your art online, you need words. In this episode I look at the words that you use on your website. I am excited to talk to Kimberly Houston, a copywriter and web marketing strategist. She helps creative business owners stand out in an overcrowded market and has experience of working with artists. We talk about the 3 pages you need on your website and how to structure those pages. We discuss the importance of story, why you need a call to action on every page and whether you need an artist statement. In this podcast, you will discover... (04:18) The 3 pages every creative needs to have on their webpage (05:11) The elements you need on your home page (06:40) Why the copy on your website is important for SEO (08:05) What should come first – the copy or the design? (10:10) Why the about pages needs to be about your audience as well as about who you are (12:02) That it's important to have a call to action on every webpage (14:03) How a website is always a work in progress (15:01) Discussing the page you sell your work from (16:39) How to deal with multiple collections of art on your galleries (18:38) Writing copy for an individual piece of art (20:12) That people want to know the story behind the art (21:13) How I repurpose copy from my Instagram for my website (22:22) That people tend to prefer conversational, story based copy (23:19) That one of the biggest mistakes, Kimberley sees is writing in the 3rdperson (25:47) How there are so many things an artist can write about that would be interesting to creators (27:44) Do you need an artist statement on your webpage? (30:33) That you have to stick with your email list For full show notes, go to schulmanart.com/24 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies . Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart