From Refugee to Nine-Figure Founder: Katerina Schneider’s Ritual Story

As a refugee from Ukraine, Katerina Schneider arrived in the U.S. with nothing but $50 and a suitcase. Now, she’s the founder and CEO of Ritual , a multi-million dollar wellness brand reshaping the supplement industry. This week on SUPERWOMEN, Katerina shares what it took to start Ritual with no roadmap. What began as a search for a better prenatal became a mission to raise the bar in wellness. Tune in to hear how she built a business from the ground up, what she’s learned about leading while raising three kids, and why being “selfish” made her success possible. Episode Guide: (00:00) Meet Katerina Schneider, CEO of Ritual (02:26) A childhood that built grit and perspective (04:00) Building a business while pregnant with no blueprint (05:21) The impact of her experience in different industries (07:44) Why she decided to quit her job to start Ritual (09:04) Learning to surround herself with great leadership (12:18) Why women still trust bad advice (13:33) Creating a product that met a real need (15:55) How to tell if your supplements are actually safe (18:13) Balancing work and life with three kids (22:41) How to simplify wellness when overwhelmed by trends Learn more about your ad choices. Visit megaphone.fm/adchoices