How Betches Evolved From a Small Blog to a Media Powerhouse

In 2011, three college roommates had a late-night idea to start a blog. No plan, no funding, and no bylines. Fast forward to today, and Betches is one of the biggest names in media, reaching millions of women worldwide. This week on SUPERWOMEN, I sat down with Aleen Dreksler , co-founder and CEO of Betches, to talk about how she and her two friends built a media empire from the ground up. Aleen opens up about the challenges of bootstrapping, trusting their instincts, and creating a brand that resonates with women on a deeper level. She also shares how entrepreneurship and motherhood intersect, and how she balances both. Tune in to hear how embracing imperfections and taking risks turned a small blog into a cultural phenomenon. Episode Guide: (00:00) Meet Aleen Dreksler, co-founder of Betches (02:09) Starting Betches during peak bro culture (06:03) Building a business without outside funding (09:06) Growing with your audience (12:34) Fighting with co-founders (13:56) The Betches acquisition (18:03) Scaling the business while staying lean (22:38) Saying goodbye to FOMO for good (25:35) Motherhood, ambition, and being okay with imperfection (30:51) What it’s like to be an employee again (35:11) The two lessons every founder needs to hear Learn more about your ad choices. Visit megaphone.fm/adchoices