Groove is in the Heart: Susan Feldman Takes on Ageism in Fashion & Beauty

Everyone can identify with the feeling of being invisible sometimes, but for a whole generation, that feeling may be more a matter of endurance. Unfortunately most cultures don’t value older populations as they once did, and western society is especially guilty of that. Susan Feldman was saddened when she saw a friend’s Instagram post joking about being invisible after age 50, and she decided to do something about it. Having taken two years off after launching, building and selling One Kings Lane , Susan launched a very different venture, In the Groove , a website largely focused on beauty where women of all ages can see a reflection of themselves. Filled with fashion tips, health and lifestyle information, and even a menopause registry (!), In the Groove proves that looking good is always in style. Thanks for listening! We love our listeners! Drop us a line or give us guest suggestions here , or visit https://anchor.fm/superwomen/messages on your desktop or phone to leave us a voice memo! Follow Superwomen on Instagram. Big Ideas Building an audience from nothing. [07:04] The many internal and external changes that come around age 50. [20:07] Learn more about your ad choices. Visit megaphone.fm/adchoices