How She Built a Better-For-You 2 Billion Dollar Empire with Allison Ellsworth, Co-Founder and Chief Brand Officer of Poppi

On this episode of SUPERWOMEN, I sat down with Allison Ellsworth , co-founder of Poppi —the better-for-you soda brand that’s gone from tabling at the farmers’ market to one of the fastest-growing beverages in the U.S. Allison’s journey started with a gut feeling—literally. Struggling with health issues and searching for natural remedies, she discovered the benefits of apple cider vinegar. But instead of settling for the harsh taste, she hit the kitchen and created her own fix. What followed? A Whole Foods rep at the farmers market, a “Shark Tank” deal, and a rebrand that would catapult Poppi into virality and the mainstream. In this episode, she opens up about what it really took to scale Poppi: letting go of fear, maxing out credit cards, learning how to lead, building a brand from instinct, and saying no to “dumb money.” We talk team dynamics, viral TikToks, Super Bowl commercials, and why sometimes the boldest move is pausing everything to get the brand right. We also get into the power of believing in yourself, even when no one else sees the vision yet. After all, Allison is the self-proclaimed Chief Believe Officer. Whether you’re building a business or just love a good founder story, Allison’s energy, honesty, and unstoppable drive will leave you inspired—and maybe craving a can of Poppi. If you’ve ever been told “That’s not how it’s done,” this one’s for you. Thank you for listening! Don’t forget to order my book, “ Fearless: The New Rules for Unlocking Creativity, Courage, and Success .” Follow SUPERWOMEN ( @rmsuperwomen ) and Allison ( @allisonellsworth ) on Instagram. Support this podcast: https://bit.ly/rmsuperwomen Learn more about your ad choices. Visit megaphone.fm/adchoices