About this episode
Paul Jarrett and Joe Lynch discuss subscription first fulfillment. Paul is Co-Founder & CEO of Bulu , a subscription-first, full-service 3PL based in Lincoln, Nebraska. About Paul Jarrett Paul Jarrett is a multifaceted individual who wears many hats including father, husband, CEO, entrepreneur, innovator, athlete, and speaker. As a former D1 college football player, Paul is a driven and competitive individual with a passion for leading his team to success. In 2012, after managing advertising campaigns for top-tier brands for many years, Paul and his wife co-founded Bulu Box, a health and wellness subscription box service that provides product samples to customers. Bulu Box has since evolved alongside the ecommerce industry, diversifying its offerings to include a software company, and partnering with major retail brands like American Express, BuzzFeed, Clorox, Disney, Pepsi, and Scotts Miracle-Gro to create "Private-Label Subscription Box" programs. With over 15 years of experience in ecommerce, subscription services, fulfillment, and global brand management, Paul, and his team at Bulu identified an opportunity to help small and medium-sized businesses grow their brands. By reducing customer acquisition costs, lowering shipping fees, and increasing customer lifetime value, Bulu has created a proven model for brand growth. Bulu solves the challenges that arise at the intersection of the ecommerce order page and warehouse logistics, positioning itself as a subscription-first, full-service 3PL. This approach has allowed Bulu to rapidly scale its operations, making it a formidable force in the industry. About Bulu Bulu is a full-service 3PL company that specializes in subscription-based services. Founded in 2012 by husband-and-wife team, Paul and Stephanie Jarrett, Bulu initially started as a health and wellness product sample Subscription Box company. Over the years, the company has diversified and expanded its offerings by building and selling a software company and partnering with major retail brands such as Disney, Pepsi, and Clorox to execute "Private-Label Subscription Box" programs. With over 15 years of experience in ecommerce, subscription services, fulfillment, and global brand management, the Bulu team identified a gap in the SMB market and created a model to grow brands of all sizes. By solving the problems at the intersection of the ecommerce order page and warehouse logistics, Bulu reduces customer acquisition costs and lowers shipping fees while increasing customer lifetime value. Bulu's approach is to provide a subscription-first model, ensuring that their clients' customers are consistently engaged and active. Their full-service 3PL model includes everything from warehousing and fulfillment to customer service and marketing support. By offering a comprehensive solution, Bulu has rapidly scaled its operations, becoming a leading player in the industry. In summary, Bulu is a subscription-based, full-service 3PL company that offers a proven model for brand growth. With a focus on reducing costs, increasing customer engagement, and providing a comprehensive solution, Bulu is well-positioned to help businesses of all sizes succeed. Key Takeaways: Subscription First Fulfillment Paul Jarrett is Co-Founder & CEO of Bulu, a subscription-first, full-service 3PL based in Lincoln, Nebraska. In the podcast interview Paul and Joe discuss subscription first fulfillment, which is what Paul and his team at Bulu provide to their customers. Bulu Group is a leading provider of turnkey subscription box solutions for retail and media partners. The company offers a range of services including product sourcing, packaging design, order fulfillment, and customer service management. Bulu Group's proprietary technology platform, BuluBox, allows partners to easily launch and manage their own subscription box programs. The company has worked with a diverse range of partners, including major brands such as Disney, Clorox, and Crayola, as well as media companies like Women's Health and Men's Health. In addition to its subscription box services, Bulu Group also offers product development and consulting services to help clients bring new products to market. The company has received numerous accolades for its innovative approach to subscription box services, including being named to the Inc. 5000 list of fastest-growing companies in America. Bulu Group is committed to sustainability, with a focus on reducing waste and sourcing eco-friendly materials for its packaging and products. Learn More About Subscription First Fulfillment Paul on LinkedIn Bulu on LinkedIn Paul Jarrett Website Bulu Website Paul Jarrett Contact Bulu on PBS Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. 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