About this episode
Jim Bierfeldt and Joe Lynch discuss what's inside the shipper mind. Jim is the Founder and President of Logistics Marketing Advisors, a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth. [podcast src="https://play.libsyn.com/embed/episode/id/28590043/height/192/theme/modern/size/large/thumbnail/yes/custom-color/4c4ca4/time-start/00:00:00/playlist-height/200/direction/backward/download/yes" height="192" width="100%" scrolling="no" class="podcast-class" frameborder="0" placement="top" use_download_link="" download_link_text="" primary_content_url="https://chtbl.com/track/53D5B3/traffic.libsyn.com/thelolpodcast/The_Free_TMS_with_Tim_Higham_mixdown.mp3" theme="custom" custom_color="4C4CA4" libsyn_item_id="28561355" /] About Jim Bierfeldt Jim Bierfeldt is the Founder and President of Logistics Marketing Advisors . Jim has had a 35-year career in marketing and communications, including 25+ within the logistics industry. He ran marketing for a large 3PL before launching his own marketing agency, Logistics Marketing Advisors, which focuses exclusively on providing marketing strategy and services to logistics businesses. His expertise includes strategic planning, brand positioning, advertising, public relations, website strategy and design, and development of white papers, case studies and other content. Jim has worked with both smaller, regional logistics companies and multi-billion dollar global firms, all of whom benefit from his unique combination of marketing expertise and logistics industry knowledge. Jim holds a Masters Degree in Communications from Fordham University and has been an active in CSCMP, WERC and the IWLA. His hobbies include running (including multiple marathons). About Logistics Marketing Advisors Logistics Marketing Advisors (LMA) is a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth. Our niche focus gives us the industry understanding and contacts required to market effectively to logistics decision makers. We're a HubSpot-certified, inbound marketing agency with the following specialties: branding and positioning strategy, lead generation, web design and development, content marketing, public relations, and creation of branded and educational content like videos, case studies, white papers and other sales support materials. LMA's approach recognizes that logistics services today are BOUGHT, not sold. Marketing tactics that interrupt and annoy busy logistics executives get ignored. These buyers now have access to a wealth of information and do their own research on how to solve supply chain problems, and what providers can do to help. At LMA, we help logistics businesses get found by prospects during this research phase. Instead of building a marketing engine to solicit, we build an engine that naturally attracts the best prospects. The best way to do that is with helpful, provocative content that leads prospects to conclude, for themselves, that your company has the best solution for their specific challenge. Key Takeaways: Inside the Shipper Mind Jim Bierfeldt is the President of Logistics Marketing Advisors, a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth. Logistics Marketing Advisors is a boutique marketing and public relations agency specializing in the logistics and transportation industry. They offer a wide range of services, including strategic planning, branding, content creation, social media marketing, public relations, and event management. Their team of experienced professionals has a deep understanding of the logistics industry and the unique challenges and opportunities it faces. They are committed to helping their clients achieve their marketing and business goals through creative and effective solutions. Some of their notable clients include third-party logistics providers, freight forwarders, trucking companies, and technology companies serving the logistics industry. They have been featured in leading industry publications such as Logistics Management, Supply Chain Management Review, and FreightWaves. They are members of the Council of Supply Chain Management Professionals (CSCMP) and the American Marketing Association (AMA). They are passionate about helping their clients succeed and are committed to providing them with the highest level of service and support. Learn More About Inside the Shipper Mind Jim's LinkedIn Logistics Marketing Advisors (LMA) LinkedIn Logistics Marketing Advisors (LMA) 2022 Survey Results: Buyers of Logistics Services Provide Advice on How to Get Their Attention Episode Sponsor: Wreaths Across America Wreaths Across America Radio - Wreaths Across America Episode Sponsor: Lean Solutions Group Outsourced Sales and Marketing with Ryan Mann The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google , Apple , Castbox , Spotify , Stitcher , PlayerFM , Tunein , Podbean , Owltail , Libsyn , Overcast Check out The Logistics of Logistics on Youtube