About this episode
Chris Peer and Joe Lynch discuss building a foundation for sales. Chris is the Founder of SyncShow , G8P, and the author of the book, " The Great 8 Pillars of ROI-Driven Marketing ." About Chris Peer Chris Peer is a highly experienced professional in the field of B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. With over 20 years of expertise, Chris has made significant contributions to the industry. As the founder and CEO of G8P and SyncShow, Chris has established himself as a successful entrepreneur and author. His companies have developed the Great 8 Pillars, a transformative approach to marketing that turns the department from a corporate expense into a profit center. Chris has worked with numerous companies, helping them scale through the implementation of world-class marketing best practices. His perspective on marketing operations goes beyond tactical methodologies, focusing on people, strategies, systems, and software to drive success. Chris continues to dedicate his efforts to assisting B2B manufacturing companies through his companies, consulting services, and speaking engagements. His credentials include being the founder and CEO of SyncShow, a B2B marketing agency, founder and CEO of G8P, a marketing consulting firm, author of the Great 8 Pillars of ROI-Driven Marketing, two-time INC 5000 winner, and a certified StoryBrand Implementer. About SyncShow SyncShow is a leading B2B marketing agency founded and led by Chris Peer. With a strong focus on helping B2B manufacturing and logistics companies scale, SyncShow offers a wide range of services to drive digital marketing success. The agency specializes in developing effective marketing strategies, lead generation, and marketing consultancy for manufacturing firms. SyncShow's team of experts utilizes the Great 8 Pillars, a transformative approach to turn the marketing department into a profit center. With a deep understanding of the pain points and challenges faced by businesses, SyncShow provides world-class marketing best practices to help companies achieve their goals. As a two-time INC 5000 winner, SyncShow has a proven track record of delivering exceptional results. With Chris Peer's leadership and expertise, SyncShow continues to be a trusted partner for B2B manufacturing companies seeking to scale and succeed in the digital marketing landscape. About "The Great 8 Pillars of ROI-Driven Marketing" " The Great 8 Pillars of ROI-Driven Marketing " is a book written by Chris Peer, the founder and CEO of SyncShow and G8P. The book focuses on transforming the marketing department from a corporate expense into a profit center. It introduces the concept of the Great 8 Pillars, which are strategies and methodologies that help companies achieve world-class marketing practices. The book emphasizes the importance of people, strategies, systems, and software in moving the needle and driving measurable results. It provides practical insights and actionable steps for B2B manufacturing companies to scale and achieve a strong return on investment (ROI) through effective marketing. Overall, "The Great 8 Pillars of ROI-Driven Marketing" offers valuable guidance and expertise for businesses looking to optimize their marketing efforts and drive growth. Key Takeaways: Building a Foundation for Sales SyncShow is a leading B2B marketing agency founded and led by Chris Peer. The company specializes in helping B2B manufacturing firms scale through world-class marketing best practices. SyncShow's founder, Chris Peer, brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. Chris Peer is also the founder and CEO of G8P, a marketing consulting firm. SyncShow has developed the Great 8 Pillars, a transformative approach to marketing that turns the department from a corporate expense into a profit center. The company's focus is on people, strategies, systems, and software to drive results and move the needle for B2B manufacturing companies. SyncShow has helped hundreds of companies scale through their expertise in marketing operations. Chris Peer is the author of the book "The Great 8 Pillars of ROI-Driven Marketing." SyncShow has been recognized for its success, being a two-time INC 5000 winner. Chris Peer is also a certified StoryBrand Implementer, further showcasing his expertise in effective marketing strategies. Learn More About Building a Foundation for Sales Chris on LinkedIn SyncShow on LinkedIn SyncShow website The Great 8 Pillars of ROI-Driven Marketing Book on Amazon Strategy First Video Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. Episode Sponsor: Wreaths Across America Wreaths Across America Radio - Wreaths Across America Episode Sponsor: Greenscreens.ai Greenscreens.ai's dynamic pricing infrastructure built to grow and protect margins. 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