Can Wine Market Itself Like Food?

Adam, Joanna, and Zach respond to a listener question about whether it works for smaller, alternative wine brands to market themselves as better or healthier alternatives to large-scale wine, much in the way that smaller food manufacturers and purveyors do. While there are some similarities, does the nature of how wine is typically displayed in grocery stores undercut that attempt? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. Zach is reading: Can You Take Home a Wine Bottle From a Restaurant? Each State’s Wine Take-Home Laws. Joanna is reading: Beneath the Bines: The Multicultural Roots of the Pacific Northwest Hop Harvest Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.