Next Round: The Future of Super-Premium Vodka With Miranda Dickson of Absolut Elyx

Adam speaks with Miranda DIckson, Global Brand Director for Absolut Elyx , about the super-premium vodka market, how Absolut Elyx was born, why it appealed to bartenders and the on-premise trade, and what the last year has been like for a bar-focused brand. Please send any suggestions or requests for future Conversations to podcast@vinepair.com. Thanks for listening, and be well. Hosted on Acast. See acast.com/privacy for more information.