Next Round: Jägermeister CMO Chris Peddy on Keeping the Shot Relevant in Quarantine

Adam speaks with Jagermeister US Chief Marketing Officer Chris Peddy about how the brand, synonymous with shots at bars, is focusing on reaching consumers at home, as well as their many efforts to support bars, bartenders, and artists through their Save the Night campaign. Please send any suggestions or requests for future Conversations to podcast@vinepair.com. Thanks for listening, and be well. Hosted on Acast. See acast.com/privacy for more information.