Covid-19 Conversations: Heaven Hill CMO Kate Shapira Latts Is Betting Bourbon Will Continue to Thrive, Even in a Recession

Adam speaks with Kate Shapira Latts, CMO at Heaven Hill Brands, about how her company is responding to the Covid-19 challenge, what they expect consumers to do as the crisis continues, and how marketing in these times has added complications. Please send any suggestions or requests for future Conversations to podcast@vinepair.com. Thanks for listening, and be well. Hosted on Acast. See acast.com/privacy for more information.