Emma Roy - Zen and the Art of Marketing Zen

Emma Roy looks at the legacy of DT Suzuki and his outsized role in shaping the way we’ve come to understand Zen from its beginnings in the West up to the present day. As a Zen pioneer in the US after WW2, Suzuki was arguably the great introducer of Zen to America and the canniness with which he shaped his presentation to appeal to our native sensibilities is a story of historical sausage making and savvy marketing at its finest. Was Suzuki merely a great panderer, or was Zen really the great answer America was waiting for? Is the Zen we were sold the real thing and would we be able to understand the difference? Is there a ‘real thing’ outside of cultural and historical contexts??? As always, Emma doesn’t shy away from the big questions…