About this episode
The votes are in, and the time has come to reveal the winners of the 16th Annual Trader Joe's Customer Choice Awards! Sixteen years of celebrating our customers' favorite products, as voted by you, our customers. It's just as exciting to us this year as it was in year one. This year, we've added a New category. That's right, a New category – Favorite New Product! There are so many possibilities… can you guess what it might be? We're also welcoming another product to our Hall of Fame, that rarefied space populated by products you've named as favorites a total of five times. With awards season well-underway, we're happy to present awards that eschew glitz and glamour to bring you the only awards where the winners are (almost) all edible! Transcript (PDF)