ICYMI: What is a Private Label, and Why Does Trader Joe's Use Private Labels

Private label? What on earth is that? A label you can't see, a hidden tag, a marker wearing a mask? Perhaps unsurprisingly, "Private Label" is none of these things. What it IS is enormously important to what makes Trader Joe's, well, Trader Joe's. Listen in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript (PDF)