181: 'Tracking Wolves' with Special Guest Roberto Gutiérrez

How does one launch an outdoor brand in the United States? Especially one that's already forty years old? Jack Wolfskin is one of Europe's largest and most loved brands and is finally coming to America. Mathias grew up with the brand and the team can't contain their excitement to chat with Roberto Gutiérrez, Director of Brand Marketing – Jack Wolfskin North America. More info at: http://outdoor-society.com