Marietta Gentles Crawford: Tell Your Brand Story and Transform Your Career | Marketing | E79

Becoming a master at the art of self-promotion and personal branding is key to stand out and make a good impression. Snap judgements are made very quickly in the world we live in, so your personal brand is more important than ever! How do you show up? What do people say about you when you aren’t in the room? Today, we are talking with Marietta Gentles Crawford, a personal branding strategist, author, and coach. Marietta worked for Fortune 500 companies for over 15 years before becoming an entrepreneur to help small businesses and freelancers build a personality-driven brand. Tune in to hear all about Marietta’s bad work experiences and how they helped her become a career change expert, and learn the importance of your brand story and how to create one keeping her WIFM (What’s in it For Me) principle in mind. Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com 3:31 - Marietta’s Background and Expertise 5:08 - Imposter Syndrome & Confidence 9:35 - Work Breakdown and Learnings 17:10 - How to Make a Career Change 19:16 - Questions to Ask When Self-Assessing 21:32 - How to Move Forward with a Plan 23:34 - SMART Goals 25:30 - Toxic Thoughts and the Importance of a Good Mindset 27:20 - Importance of Brand Story and How to Develop it 32:11 - WIFM, or ‘What’s in it For Me?’ 36:35 - How to be More Likable 39:14 - Common Myths about Authenticity 41:21 - Confidence vs. Arrogance 43:36 - How to Share Your Opinions 46:40 - 80% Building Relationships, 20% Building a Personal Brand 48:48 - Marietta’s Secret to Profiting in Life Marietta’s Book: https://www.amazon.com/Nine-Thrive-Building-Personal-Elevating-ebook/dp/B0722NT5NZ Marietta’s Website: www.maribrandsforyou.com Marietta’s LinkedIn: https://www.linkedin.com/in/mariettagentlescrawford/