Bob Burg: Go-Giver Sales Strategy | E150

Sell the go-giver way by shifting your focus from getting to giving! This week on YAP we’re chatting with Bob Burg, best-selling author, motivational speaker, and sales guru. For over 30 years, Bob has successfully shown entrepreneurs and sales professionals how to communicate their value and accelerate their referral business. For much of his career, Bob was known for his book Endless Referrals , but it’s his newest series The Go-Giver that has grown into a world-wide movement. The Go-Giver series contains 4 books which have sold more than one million copies, and have been translated into 30 languages. Go-Giver was listed in Inc. Magazine’s top 10 Most Motivational Books Ever Written and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. In today’s episode, we’ll learn why Bob believes you’re better off being a ‘go-giver’ instead of being an opportunistic ‘go-taker’ when you’re trying to gain influence. We’ll uncover the difference between influence, persuasion and manipulation, and gain insight as to why the best influencers pull others in as opposed to pushing them. And lastly, Bob will break down his five laws of success, as well as the law of the backdoor and how you can use these key aspects of human nature to your advantage. If you’ve been wanting to enhance your ability to influence and increase your success in sales, keep on listening! Sponsored by - Hirect - Download the number 1 hiring app for startups https://hirectapp.onelink.me/YctD/halataha Real Vision - Visit realvision.com/yap and join Real Vision for just $1! Athletic Greens - Visit athleticgreens.com/YAP and get FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. Blinkist - Check out blinkist.com/yap and save 25% on your first year of Blinkist Social Media: Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on Clubhouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Timestamps: 0:00 - Intro 0:46 - Broadcasting Background 3:12 - Importance of Reading 4:24 - What is a Go-Giver? 7:19 - Bob’s Laws to Success 10:54 - Strategies to Get Referrals 14:05 - Law of Influence 17:30 - Difference Between Influence, Persuasion, and Manipulation 19:55 - Law of the Backdoor 22:20 - Law of Authenticity 24:22 - Law of Receptivity 26:00 - Bob’s Secret to Profiting In Life Mentioned In The Episode: The Go-Giver The Art of Talking So That People Will Listen by Paul W. Sweats Bob’s website burg.com