Women's Retail Collective Podcast | Ace Hardware Chief Marketing Officer Kim Lefko

Ace Hardware Chief Marketing Officer Kim Lefko and Anne Mezzenga sit down to talk about Kim's career in retail in the latest edition of the Omni Talk exclusive, Women's Retail Collective podcast series. Kim was uniquely positioned for her current role, having most of her experience, prior to Ace, on the other side of the table, selling into retailers for companies like Graco, Black & Decker, DeWalt, and Weber grills. Kim shares how she and her team rolled out curbside pickup - overnight - at 4,500 independent stores during a pandemic and to demand, the likes of which they'd never seen, along with what it's like to lead marketing efforts that cater to each of Ace's 4,500 individual retailers and their communities. The interview concludes with Kim's advice for staying interested and challenged in your retail career, and, of course, her perfect concert lineup. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy