Spotlight Series | UntieNots Co-Founders Zyed Jamoussi & Cédric Chéreau

Quit sending all your customers all the same promotions, and while you’re at it, make it fun! In this live recording of the Omni Talk Spotlight Series, Anne Mezzenga and Chris Walton sit down with UntieNots co-founders, Zyed Jamoussi and Cédric Chéreau to talk about how they’re utilizing AI and gamification to make loyalty programs better for retailers, and more importantly, for their customers. The UntieNots team has deployed their loyalty and promotion platform with retailers throughout Europe, tackling the challenges that can come with personalization and privacy and in this podcast, they share with the audience how they’re applying that knowledge in their move into the North American market. Cédric and Zyed explain why the key to a successful loyalty program is not grouped promotions, but instead in tapping AI within their platform to create highly personalized offers that have netted their customers over $35M in discounts in just a few short years. For more on UntieNots, head to https://untienots.com/en/home **Sponsored Content** Music by HookSounds.com This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy