About this episode
This segment from the Omni Talk Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group , Mirakl , Ocampo Capital , Infios , and Quorso , celebrates Gap's 7% comparable sales surge after its viral "Better in Denim" campaign featuring KATSEYE. Anne praises Richard Dickson's entertainment-first approach for making Gap culturally relevant again with Gen Z and millennials. Chris remains cautiously optimistic, questioning whether flashy marketing alone can drive repeat purchases if the product quality doesn't deliver. #gap #richarddickson #katseye #gapdenim #retailmarketing #fashion #genz #viralmarketing #gapcomeback #retailsales This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy