Greg Pulsifer on Sam's Club Approach to Digital Innovation & AI | NRF 2025

In this episode, Omni Talk speaks with Greg Pulsifer, SVP of E-commerce at Sam's Club, live from the VusionGroup Podcast Studio at NRF 2025. Greg dives into Sam's Club's strategies for digital innovation, from AI-driven personalization and omnichannel optimization to its game-changing Scan and Go experience. Learn how Sam's Club uses data insights to connect online and in-club shopping and hear Greg's take on the future of retail technology. Key Moments: 0:06 - Introduction to Greg Pulsifer and his role at Sam's Club. 0:40 - Greg's career journey in e-commerce, from the 90s to Sam's Club. 3:46 - Responsibilities of the Sam's Club e-commerce team. 5:22 - Strategy for omnichannel assortments and online-only categories. 7:46 - Personalization through data and AI integration in Sam’s Club. 10:21 - Real-time data insights and the impact on retail operations. 12:47 - Measuring success and optimizing digital member experiences. 18:42 - AI’s role in personalization, search, and marketing content. #nrf2025 #ecommerceinnovation #retailtech This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy