Innovation In Practice | How MC Sonae Manages 100+ Tech Experiments Per Year

EXCLUSIVE: MC Sonae's Head of Tech Experimentation, Rafael Pires, reveals how Portugal's leading retailer has been pioneering retail innovation for 9 years straight. Rafael Pires shares insights live from the VusionGroup Podcast Studio at NRF Europe on: ✅ Why "gut feeling" often beats complex evaluation matrices ✅ How they filter 100+ annual tech initiatives down to executable pilots ✅ The breakthrough in-store analytics that tracks customers like e-commerce ✅ Why autonomous robots + AI will transform retail in the next 10 years ✅ How to balance moonshot experiments with incremental improvements ✅ The culture that allows failure and learning from "hype" technologies Rare behind-the-scenes look at how a major retailer actually makes technology decisions and manages innovation at scale. 🎯 Essential for: Innovation managers, retail technologists, startup founders, and anyone interested in systematic experimentation. #RetailInnovation #TechnologyExperimentation #MCSonae #InStoreAnalytics #RetailTech This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy