How Kendra Scott Is Using AI to Redefine Jewelry E-Commerce | Kamanasish “KK” Kundu at Shoptalk 2025

🎧 Personalized Joy at Scale: KK Kandu of Kendra Scott | Shoptalk 2025 Live Kamanasish Kundu (aka "KK"), SVP & Head of Digital and E-Commerce at Kendra Scott, joins Omni Talk live from the Avalara podcast studio at Shoptalk 2025 to explore the art and science of emotional commerce. From building a nimble, test-driven culture to prepping for an AI-first future of intelligent shopping agents, KK lays out the future of digital retail for a personal brand in an evolving world. 📍 Timestamps: ( 0:09 ) Welcome and intro to KK Kandu – recently promoted at Kendra Scott ( 1:00 ) KK’s background: from electrical engineer to e-commerce leader ( 1:58 ) What KK’s Shoptalk session is about: personalization that spreads joy ( 2:54 ) Redefining personalization: it’s about anticipating needs and building connection ( 3:50 ) What makes jewelry unique in e-commerce—and why emotion matters ( 4:55 ) Bringing in-store energy to digital through omnichannel alignment ( 5:46 ) Test-and-learn culture: “launch and love” for every experiment ( 6:52 ) Navigating price sensitivity and uncertainty with a proactive strategy ( 8:20 ) Showing value through messaging and BNPL while staying nimble ( 9:40 ) What’s next in e-commerce: AI agents, emotional touchpoints, and dual-layer websites ( 11:13 ) Final thoughts: brands that balance intelligence and emotion will win #shoptalk #kendrascott #retailtech This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy