Costco's Retail Media Strategy Revealed | NRF 2025 Insights with Mark Williamson

In this interview, we’re live from NRF 2025 at the VisionGroup booth with Mark Williamson, AVP of Retail Media at Costco. Mark shares Costco's strategic approach to retail media, emphasizing their focus on member value, data foundations, and merchandising collaboration. Learn how Costco plans to use retail media to enhance member experiences and drive top-line growth while leveraging their unique "last mover advantage." Key Moments: 0:20 - Introduction to Mark Williamson and his role at Costco. 1:32 - Mark discusses Costco's approach to retail media and their "last mover advantage." 2:20 - The core purpose of retail media at Costco. 3:50 - Retail media trends and opportunities for 2025. 6:54 - The relationship between merchandising and retail media at Costco. 12:08 - Prioritizing data foundations for 2025 and beyond. #nrf2025 #retailmedia #retailstrategy This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy