AI, Search & The Future of Retail Marketing | Beyond’s VP Rick Egan at eTail West

In this episode, Rick Egan, VP of Performance Marketing at Beyond (Bed Bath & Beyond & Overstock), explores how AI and first-party data are impacting digital marketing strategies. Learn about the role of behavioral AI in customer acquisition, the impact of predictive analytics on promotions, and the future of AI-powered search and personalization. 🔹 [ 0:14 ] Live from eTail West: Introducing Rick Egan & Beyond’s marketing strategy 🔹 [ 1:25 ] Rick’s early days in e-commerce & the evolution of digital marketing 🔹 [ 2:44 ] The challenge of acquiring new customers cost-effectively 🔹 [ 4:13 ] The role of first-party data in optimizing marketing campaigns 🔹 [ 5:49 ] AI-powered customer segmentation & predictive behavioral modeling 🔹 [ 6:45 ] Why NOT couponing is an overlooked retail growth strategy 🔹 [ 8:07 ] How AI is reshaping search—generative & language-based models 🔹 [ 9:46 ] Visual search: why it hasn’t taken off & its potential future 🔹 [11:26] Rick’s predictions: The biggest changes coming to digital marketing in 2025 Join us for a thought-provoking discussion on the next wave of AI-powered marketing, and subscribe for more insights from retail’s top leaders. And special thanks to our NetElixir for making our coverage of eTail West possible! #etailwest #ecommerce #onlineshopping #retailtrends This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy