AI in Retail & E-Commerce: Insights from NetElixir CEO at eTail West

We’re live from eTail West in Palm Springs with NetElixir CEO Udayan Bose, who breaks down the latest innovations in AI-driven retail marketing. From predictive analytics to strategic experimentation, Udayan shares how brands can increase revenue, optimize Google and Meta ad spending, and navigate the digital marketing evolution. 🔹 [ 0:14 ] Live from eTail West: Introducing NetElixir and its mission 🔹 [ 1:06 ] Udayan’s 19-year journey with eTail and key industry shifts 🔹 [ 2:30 ] How NetElixir pioneered AI-driven customer acquisition 🔹 [ 4:16 ] Top concerns for retailers: margin compression and AI adoption 🔹 [ 5:26 ] AI in digital marketing—what actually works vs. hype 🔹 [ 6:40 ] How AI is changing Google Ads and Meta advertising 🔹 [ 7:28 ] The role of AI agents in marketing operations by year-end 🔹 [ 8:08 ] Why brands should allocate 10% of their budget to experimentation 🔹 [ 9:41 ] Final advice: Identifying problems, rethinking workflows, and leveraging AI for smarter retail growth Join us for this insightful discussion, and subscribe for more cutting-edge retail and e-commerce strategies. And thanks to NetElixir for making all our coverage from eTail West possible! #ecommerce #etailwest #onlineshopping #retailinnovation This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy