Ovative’s EMR Power Rankings Reveal How Retailers Can Win the Traffic Battle | 5 Insightful Minutes

In this insightful 5-minute segment, Chris Walton and Anne Mezzenga sit down with Chuck Anderson-Weir, Senior Director of Measurement Solutions at Ovative, to discuss the latest EMR (Enterprise Marketing Return) Power Rankings. Link to power rankings: ovative.com/insights/2024-media-power-rankings/ Discover the marketing trends that are driving incremental revenue, customer acquisition, and long-term brand equity for retailers. Learn how digital video platforms like CTV and YouTube are rising in the rankings, thanks to their ability to drive in-store traffic and provide full-funnel marketing solutions. Chuck shares examples of retailers like Men's Wearhouse and Torrid, who are leveraging digital video to increase their marketing ROI by up to 20%. Explore the potential of shoppable TV ads, as seen with Amazon Prime Video, and how this technology is catching up to meet consumer engagement preferences. Chuck also predicts that influencer and creator marketing will flip the entire marketing planning cycle on its head by 2025, as retailers become more data-driven and customer-centric. Don't miss out on these valuable insights that could help your retail business stay ahead of the curve in the ever-evolving marketing landscape. #EMRPowerRankings #RetailMarketing #DigitalVideo #InfluencerMarketing #CreatorMarketing #ShoppableTVAds #Ovative #ChrisWalton #AnneMezzenga #RetailIndustryPredictions #2025RetailTrends Music by hooksounds.com Sponsored Content This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy