Mastering Online Marketplaces: A Seller's Journey to Diversification and Global Expansion

In this insightful interview from the Mirakl Go Beyond Summit, Eskander Matta, President of Tasharina Corporation, shares his company's experience navigating the complex world of online marketplaces. With a diverse catalog of over 500,000 SKUs spanning multiple continents, Eskander reveals the challenges and triumphs of marketplace selling. Discover the intricacies of the onboarding process, SKU management, and content optimization across various marketplaces. Learn how Tasharina Corporation leverages Mirakl Connect for seller-marketplace matchmaking and how diversification helps mitigate risks associated with overreliance on a single channel like Amazon. Eskander also shares his company's success story of entering the Australian market through a serendipitous match on Mirakl Connect and how AI-powered solutions can streamline the process of meeting unique retailer requirements. Gain valuable insights into the benefits of multi-continent selling and the importance of a diversification strategy in today's competitive e-commerce landscape. Whether you're a seasoned seller looking to expand your reach or a newcomer to online marketplaces, this video offers a wealth of knowledge and practical advice to help you go beyond your current limits and achieve global success. #OnlineMarketplaces #SellerExperience #OnboardingProcess #SKUManagement #AmazonAlternatives #DiversificationStrategy #MiraklConnect #InternationalExpansion #AustraliaMarketEntry #MultiContinentSelling Sponsored Content This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy