How Shein’s On-Demand Model is Reshaping Fashion | Live from Shoptalk 2025

Shoptalk 2025 Exclusive: Shein's Strategy Head Peter Pernot-Day on the Future of Fashion Chris and Anne sit down with Shein’s Head of Strategy & Corporate Affairs, Peter Pernot-Day, live from the Avalara podcast studio at Shoptalk 2025, to explore how Shein's radically different approach to production and customer experience sets it apart. The discussion covers everything from small-batch on-demand design to retail data engineering and personalization—plus how Shein is thinking about tariffs, technology, and customer loyalty in 2025 and beyond. 📍 Timestamps: ( 0:05 ) Live from Shoptalk 2025 at the Avalara booth ( 0:22 ) Peter’s background & Shein 101 ( 1:12 ) What “on-demand fashion” really means ( 2:48 ) Technology that drives Shein’s efficiency ( 3:59 ) Shein’s response to the affordability crisis ( 5:00 ) Advice for other retailers: embrace data engineering ( 6:15 ) Personalization & the "experience gap" in e-commerce ( 7:42 ) Photo search and recommender system innovations ( 8:37 ) The role of customer feedback in design ( 9:34 ) Tariffs, De Minimis, and regulatory planning ( 10:56 ) Peter’s favorite thing about Shoptalk: Serendipity #shoptalk #shein #retailtech This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy