Unleashing the Power of Marketplaces: Liverpool Exec Shares Insights on Growth, Innovation, & Beyond

In this engaging discussion from the Mirakl Go Beyond Summit, Tzipi Avioz, GM for APAC and Global Delivery at Mirakl, and Mario Muñoz, Marketplace Director at Liverpool, share their experiences and insights on the transformative power of marketplaces in the e-commerce landscape. Discover how marketplaces enable retailers to achieve unprecedented growth, streamline operations, and venture into unexpected categories. Learn about the key considerations for retailers when implementing a marketplace strategy, including brand value, customer promise, and the importance of strategic seller recruitment and product selection. Mario shares a fascinating case study of Liverpool's success in becoming the largest distributor of tires through their marketplace, showcasing the potential for expanding into new categories. Tzipi highlights the critical role of data insights, AI, and retail media in driving innovation and helping retailers stay at the forefront of the ever-evolving e-commerce industry. The discussion also delves into the challenges and opportunities surrounding quality standardization and seller onboarding, emphasizing the importance of maintaining a consistent customer experience while rapidly expanding the product catalog. Whether you're a retail executive, e-commerce professional, or entrepreneur, this video offers valuable insights and practical advice for leveraging the power of marketplaces to achieve growth, innovation, and success in the digital age. #MiraklMarketplace #EcommerceGrowth #RetailInnovation #DropShip #Multichannel #RetailMedia #QualityStandardization #SellerOnboarding #CatalogExpansion #customerexperience *Sponsored Content* This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy