How & Why Dunkin' Benelux Is Investing In & Fueling Growth With "Flavor"

EXCLUSIVE: Dunkin' Benelux's Nacho Carnes reveals how they transformed bankruptcy into rapid growth through flavor-focused strategy and data-driven personalization. From the VusionGroup Podcast Studio at NRF Europe, Nacho shares the remarkable turnaround story with us including: ✅ How "flavor as strategy" differentiates them from competitors ✅ Dubai chocolate donuts and donut printing for personalization ✅ Individual QR code promotions based on customer engagement levels ✅ First-time Digital Out of Home and Connected TV campaigns ✅ Why incrementality beats attribution for measuring true ROI ✅ Breaking down data silos to create unified customer profiles ✅ Company ownership strategy vs. franchising for data control The transformation: From bankruptcy to weekly growth through cultural research, technology infrastructure, and personalized customer experiences. 🎯 Perfect for: QSR operators, franchise leaders, data strategists, and anyone interested in post-crisis business transformation. #DunkinBenelux #QSRStrategy #FlavorStrategy #DataPersonalization #RetailTransformation This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy