Why Retail Media Needs a Rethink | Liz Roche, Albertsons Media Collective @ Shoptalk 2025

🎧 Retail Media, Evolved: Liz Roach on KPIs, Clean Rooms & Commerce at Speed | Shoptalk 2025 Live Albertsons Media Collective's Liz Roche joins Chris and Anne live from the Meta Podcast Studio at ShopTalk 2025 to talk all things retail media—why measurement needs to be reimagined, how to think beyond channel silos, and what teams need to succeed in a data-driven world. From clean rooms to strategic continuity, Liz shares what it takes to win in the next wave of retail media. 📍 Timestamps: ( 0:09 ) Welcome & intro from Meta’s Surf Room B ( 1:00 ) Liz’s new dual-role: Media & Measurement under one roof ( 2:08 ) Why collaborative tech like clean rooms and APIs is a must ( 2:54 ) What’s changing in KPIs: From campaign lift to LTV & longitudinal metrics ( 3:56 ) How combining measurement & media helps speed to insight ( 4:44 ) Personalization + attribution: Closed-loop is everything ( 5:45 ) The culture of retail media: Bias for action, speed, and strategic partnerships ( 6:38 ) Education still matters—especially with brand marketers new to commerce ( 7:24 ) Industry trend watch: CTV, compressed funnels, holistic measurement ( 8:50 ) Where to invest now? Experimentation: Budgets, KPIs, and media strategy ( 9:25 ) Wrap-up and thanks to Meta for hosting #retailmedia #shoptalk #retail This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy