About this episode
PepsiCo says it plans to replace artificial colors with natural ones across its product lines by 2026, but the move could come with major R&D and consumer acceptance challenges. The Fast Five crew debates whether regulation is the only real way to force change. 0:02 – PepsiCo CEO outlines natural color transition timeline 0:45 – U.S. HHS pushes voluntary color removal by 2026 2:00 – France vs U.S.: stark differences in food color standards 3:40 – Why reformulation is hard: R&D, sourcing, pricing 4:45 – The food-as-medicine opportunity 6:00 – Will Americans accept the change without regulation? 7:00 – Red Vines, Trix, and the real struggle of visual food culture For the full episode, head here: https://youtu.be/LpW3lI-L7TI This week's episode is brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand. #pepsico #naturalingredients #CPGInnovation #FoodReformulation #HealthierSnacks #cleanlabel #doritos #RedVines #foodregulations #RetailPodcast This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy