Hy-Vee’s New CMO on Retail Media, Supplier Strategy & In-Store Tech | Live at FMI 2025

🎙 Omni Talk Retail Live at FMI 2025: A Conversation with Hy-Vee CMO Kathryn Mazza 🎙 Join Chris Walton & Anne Mezzenga for an exclusive interview with Katherine Maza, newly appointed Chief Marketing Officer of Hy-Vee live from the Simbe Podcast Studio at FMI 2025. She shares insights on retail media, supplier partnerships, and the role of technology in grocery marketing. ⏳ Key Moments: 00:00 - Introduction: Live from FMI 2025 with Hy-Vee’s New CMO 02:30 - Kathryn's Journey from Retail Media to CMO 05:10 - Why Retail Media & Marketing Must Be Integrated 07:45 - How Hy-Vee Uses In-Store Screens & Audio to Engage Customers 10:30 - The Role of Supplier Partnerships in Grocery Success 14:00 - Retail Tech Investments: Data, AI & Store Analytics 18:15 - How In-Store Media & Digital Advertising Drive Sales 21:00 - Kathryn’s Top Priorities for 2025 & Beyond 💡 Learn how Hy-Vee is shaping the future of grocery retail—Subscribe now! This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy