About this episode
The first sale that needs to be made is “you.” A key to success is making sure YOU’RE the first and obvious choice for clients. Founder of the Unstoppable CEO, bestselling author, and podcaster, Steve Gordon, shares how to build a media platform around our expertise. Takeaways + Tactics Stop looking for the ‘secret sauce’. There are really no novel ideas. Instead of looking for something completely new, focus on sharing the expert knowledge you’ve acquired over the years. There is no need to attract a huge audience. Smaller, more focused groups allow you to focus your areas of wisdom more in-depth. By being omnipresent on media platforms, we can prove that we’re an expert and become the obvious choice for prospective clients. Resources For more aerospace industry news & commentary: https://goo.gl/3piJkw . To learn more about Craig Picken and the NorthStar Group, visit http://northstaresg.com/ . Learn More About Your Host: Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers. Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.