Best Practices in Marketing Your Business to the Government - Mark Amtower

Only 5-10% of people are doing an adequate job when it comes to branding their business and just 3-4% are doing a great job. Pretty much everyone else sucks at it. How do we create a successful brand? How is selling to the government different from selling to another corporate entity? Mark Amtower shares how to build a brand effectively to win government contracts. Learn More About Your Host: Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers. Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.