The Key to Cultivating a Brand Image That Resonates with A-Player Recruits w/Bryan Adams

Every business wants to onboard top talent, but are we actively positioning our organizations as the type of place people want to work, or are we letting that crucial element slip through the cracks? For most businesses, the latter is true. The reality is, we don’t do enough to entice talented would-be recruits, and in today’s world, where salary alone just isn’t enough to impress, not being clear on what sets us apart from our competitors will only put us on the back pedal. So, how can we get more intentional about creating a brand identity that resonates with our ideal employees? In this episode, Founder and CEO of Ph.Creative, Bryan Adams shares how to build the kind of company the workforce is lining up to join. "As an employer, you have to know exactly who you are and what you’re looking for." -Bryan Adams Three Things You’ll Learn In This Episode The factors most likely to attract top performers What are our ideal recruits looking for in a new position, and how can we be the ones to give it to them? Why our interview process is more crucial than we think Could an ineffective interview system actually cost us business, as well as the potential to onboard top recruits? How to continually attract the A-players What can we do to entice top talent both now and in the long term? Guest Bio- Bryan Adams is the Founder and CEO of leading employer brand agency, Ph.Creative. A two-times bestselling author, Bryan is also a podcaster and specialist speaker, passionate about getting his audiences to think differently. Bryan is widely renowned as an employer brand thought leader, and has worked alongside some of the world’s best-known brands to reshape their image over the years. To find out more, go to: https://www.ph-creative.com/ https://www.linkedin.com/in/bryanadams1 https://www.amazon.com/Give-Get-Employer-Branding-Belonging-ebook/dp/B084ZCJWTJ https://www.amazon.com/gp/product/099555949X/ref=dbs_a_def_rwt_bibl_vppi_i1 You can also contact Bryan directly at: bryan@ph-creative.com Learn More About Your Host: Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers. Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.