The Recipe for Turnaround: How to Bring a Business Back From the Brink w/Troy Wilson

Whether it’s a huge corporation, a small company or a news station, taking a struggling business from dead last to dominant is a unique, yet thrilling challenge for the right person. When you’re brought in as the fix-it specialist, a lot needs to be done, from driving culture change to motivating your people. What are the most critical pieces of a successful turnaround? In this episode, I’m joined by former TV News Director, manager and author of political thriller novel, “Fake News” , Troy Wilson. We talk about his recipe for turnarounds and how to set an organization up for success. As a turnaround artist, you need to have the courage to come in, confront the brutal facts and develop a strategy to put the television station back on the map . -Troy Wilson Three Things You’ll Learn In This Episode What it takes to shift a negative company culture How do you change a culture where people feel demotivated and defeated? The unique advantage of being a smaller ‘training ground’ type company If your organization is the springboard for talent to go elsewhere, how do you deal with their tenure being really short? The path to becoming a giant In order to become number 1, we first have to be the next best thing. How do we position our organizations as a worthy alternative? Guest Bio Troy Wilson is a former TV News Director, manager and author of political thriller novel, “Fake News” He worked for more than thirty years in medium and small markets all across the country, and managed newsrooms which have won numerous awards and led and mentored hundreds of journalists. His success in doing that he believes is evidenced by their award-winning work, including Emmys, 'Best Newscast' honors, and individual awards. Troy even managed a newsroom which remains the smallest market newsroom ever to win a Polk Award for investigative journalism. But like many, he was dismayed by the direction journalism has taken in America. 'Fake News' is a novel that explores the contemporary media landscape in a unique way. Buy the book here ( https://www.amazon.com/dp/B0BL3WT22H ) and email authortroywilson@gmail.com . Learn More About Your Host: Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers. Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.