About this episode
Founder and CEO of Set Active Lindsey Carter has built a multimillion dollar activewear business. The brand’s made-to-match monochrome activewear sets have made their way to seemingly every influencer and fitness class alike, totalling a quarter million customers since 2018. Building a social following and community is Lindsey’s bread and butter. After all, she comes from a background of having started her own social media agency and running accounts for people like Maddie and Mackenzie Ziegler from Dance Moms . But her background is much more varied than that—it also includes an assistant position at NBC Universal, a marketing job at Variety magazine, and a whole lot more. Tune in to hear about her successes—and failures—that landed her at the helm of a massive brand of her own.