About this episode
As CEO and founder of The Sill, Eliza Blank is the ultimate plant person. Inspired by her mother’s love of gardening and her own struggle to find plants for her tiny NYC apartment, she started The Sill as a direct-to-consumer houseplant company, bringing the benefits of plants to indoor environments. Though Blank had the initial idea for The Sill back in college, she didn’t yet have the tools to execute it. So when she graduated, she actually began her career as a brand strategist at global brand agency Wolff Olins before moving to haircare brand Living Proof as a brand manager. But the whole time, she kept the houseplant business in the back of her mind, and in 2012, she made the leap. She left her job, created a Kickstarter that raised $12K, and The Sill was born.