About this episode
Ría Safford, the founder and CEO of RíOrganize, is a home-organization expert. RíOrganize was founded in 2016 as a luxury home-organization solution to help make homes more functional. But after a few years spent building her clientele, Safford got a call to organize celebrity hairstylist and Ouai founder Jen Atkin’s beauty closet, and the project went viral on social media. Today, RíOrganize boasts celebrity clientele including Paris Hilton and Chrissy Teigen, and has expanded to include services in relocation and curation. Safford has also recently shared her immense knowledge in her new book, The Organized Home for New Parents . But Safford wasn’t always helming a home-organization business—in fact, she considers herself a naturally messy person. Before RíOrganize, Safford worked in real estate, but after becoming beyond burnt out, she left her job and embarked on a new path to build something of her own. The Organized Home for New Parents is Out Now: https://rstyle.me/+3vHJ9w3oAa-AvDcsv3DsGw