About this episode
Denise Woodard is the founder and CEO of Partake, an allergy-friendly food company. Woodard started her career in pound-the-pavement sales roles at Philip Morris and FedEx, gaining robust experience in winning business by providing genuine solutions to her clients. She then spent the majority of her early career at the Coca-Cola Company, starting in sales and then finding her niche working on the emerging brands that were better aligned with her values, like Honest Tea and Health-Ade. After rising through the ranks and becoming the director of national sales for Coca-Cola’s Venturing and Emerging Brands (VEB), Woodard was proud of the career she had built for herself and didn’t envision she’d ever leave her job. But after having her daughter, Vivienne, and finding out her child suffered from food allergies, she started to realize just how stark the allergy-friendly food landscape was. She couldn’t find any options that were nutritious and delicious, and after some nudging from her nanny, Woodard decided to do something about it. She promptly put together a new business pitch for an allergy-friendly snack brand, entered a pitch competition, and won. She spent the next year building Partake while working her day job before leaping into it full-time. Since then, Woodard has become the first Black woman to raise over $1 million for a packaged food company, and Partake Foods can now be found in over 18,000 retailers, including Target and Whole Foods.