157: John Ruhlin | Ways to Give Gifts That Make a Big Difference

John Ruhlin ( @ruhlin ) is the world's leading authority in maximizing customer loyalty through radical generosity. He is the founder of Ruhlin Group, and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention . What We Discuss with John Ruhlin: Active loyalty versus passive loyalty. Why personalization matters . Why you should be asking "What's the most I can do here?" when investing in relationships rather than "What's the least I can get away with?" Why the timing of a gift matters . How to exercise radical generosity and take gift-giving to a whole new level. And much more... Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course ! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally! Full show notes and resources can be found here . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .