About this episode
Four world-class marketing experts discussed how home service businesses can approach their marketing to not only survive but also thrive during these challenging times. Lorne Sederoff is the director of channel development at Search Kings. He is a certified expert at anything and everything there is to do about Google for marketing and lead generation, from its algorithms to its features. Dennis Yu is a world-renowned expert and speaker on Facebook marketing. He is the founder and CEO of BlitzMetrics, a social media analytics firm in Portland that provides clients such as MTV, Nickelodeon, and Dominos Pizza with analytics and strategy. Brian Slutsky is the owner and founder of ThinkTank Media & Marketing. He is a seasoned media and marketing specialist who, with decades of industry experience, provides clients with strategic planning, inspirational creative and measurable results. Allan Dib is the bestselling author of "The 1-Page Marketing Plan." A seasoned entrepreneur, he reaches out and works with people across the globe as a business coach and consultant, applying years of experience in helping businesses grow with technology and strategic action. In this episode, we talked about marketing strategy, customer relationships, digital marketing...