About this episode
The Year 2000 is approaching and Toyota’s new boss Hiroshi Okuda’s looking to the future. After years of cautious success, he wants to be bold and take the fight to the world’s motor king, General Motors. And to kickstart Toyota’s new direction, he wants Toyota to deliver the world’s first gasoline-electric hybrid. But Honda’s also working on an eco-car of its own and it’s about to crash the party. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsor! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .