About this episode
It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America. And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team. The question is: can Hershey shake off its docile ways in time to stop Forrest’s relentless advance? Exciting news! Business Wars is now available globally. That means you can listen to Business Wars in French, German, Spanish, and Brazilian Portuguese: wondery.fm/BWPortuguese wondery.fm/BWSpanish wondery.fm/BWFrench wondery.fm/BWGerman Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .