About this episode
It's the mid-1800s and a young wholesaler called Levi Strauss is looking to cash in on the California Gold Rush. But when a wandering tailor approaches Strauss with a revolutionary idea, his business takes an unexpected turn into the world of workwear — and it will change his family’s destiny. Listen ad-free on Wondery+ here Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .