About this episode
It’s the late 1990s and The North Face is seeking to attract mainstream customers by opening hundreds of Summit Shops within the nation’s stores. But when the expected avalanche of sales fails to materialize, the company finds itself slipping over the edge. Meanwhile, Patagonia steps up its mission to become a responsible company by tapping into the latest in textile tech. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .